Pro Audio In Your Home – Bowers & Wilkins

High-performance audio in the home

Remember when we jumped from Standard Definition to High Definition Television? Has anyone now seen native 4K video on a 4K TV? Almost everyone knows about the drastic improvements in video, however, a generation that grew up listening to music in ear buds has no idea how much they are missing in the world of high-performance audio. The same goes for people who shop for speakers at a big box store, or who have not upgraded their speakers in years.

We have seen some powerful reactions when those people visit the Classic Stereo showroom to hear the best brands in audio. One of the best examples is Bowers and Wilkins.


The Bowers and Wilkins speakers in our showroom are the same speakers used in Abbey Road Studios and Skywalker Sound. That means the people who produce music for popular artists like Ed Sheeran and Adele use the same speakers as a reference. Skywalker Sound uses the speakers to produce audio for blockbuster movies like Incredibles 2 and Black Panther.

While top industry professionals use Bowers and Wilkins for reference speakers, the company designed them for your home.

High-Performance Audio - Bowers and Wilkins


Hear the difference for yourself. Bring in your favorite song to hear how it sounds with high-performance audio. Customers have brought in songs they’ve enjoyed their entire life and leave blown away by the sound. They say they did not realize how much detail they missed.

Classic Stereo Showroom

IN THE COMMUNITY – Delivering Donated Appliances

Bekins employee delivers donated appliances


For more than 25 years, Bob Beerens has been instrumental in helping our Electronics Integration team earn 18 national and international honors. Bob works as the Project Manager for our Electronics Integration team so he does not work with appliances for Bekins. In his spare time though, Bob volunteers picking up and delivering donated appliances for local people in need.

First Christian Reformed Church in Grand Haven works with Love In Action for what they call their “Appliance Ministry.” They accept donations of used appliances and give them to people who cannot afford new ones. In 2017 alone, the Appliance Ministry delivered 78 appliances.

Bob donates his time after work once per month for about two to four hours. He has been volunteering with the Appliance Ministry for the last 10 years.

As a Project Manager for our Electronics Integration team, Bob gets the unique opportunity to see the very best homes in West Michigan. As a volunteer for the Appliance Ministry, he also sees homes that don’t even have a door for their bathroom.

“It makes you feel extremely appreciative for what you have,” Bob said. “You would be amazed at how meager the living conditions can be for some people in our community.”

Bob delivering donated appliances


If you are interested in donating used appliances that still work or if you are in need of donated appliances contact Love In Action. You can call them at 616-846-2701 or click here to visit their website. If you would like to volunteer with the Appliance Ministry, contact First Christian Reformed Church. You can call the church at 616-842-6370 or click here to visit their website.

Smart Lights – Local Homes Use Automated Lighting From Classic Stereo

smart lights in local homes

If you think about your daily life, you likely pay for convenience. You have a smart phone, a smart TV, but what about smart lights?

It especially helps when you have multiple stories to your home. When you want to go to bed but can’t remember if you turned off all the lights? Hit the “Goodnight” button. That not only saves you time, it saves you energy and can even reduce your electricity bill.

The pictures below offer recent examples of West Michigan homes with Lutron lighting control installed by Bekins.

The homeowners chose to automate their home with Crestron. So they can control their entire home, including the Lutron lights and shades, through their iPad. However, they also have the option to turn lights on or off and even set “scenes” with a discreet control panel on the wall. As you can see with the pictures below, the panel blends in well with the home.

smart lights
Motorized Shades in a West Michigan smart home. Installed by Bekins and Classic Stereo

test lutron lighting controls in our showroom

We use Lutron panels and Crestron automation in our showroom. Visit our showroom and let our experts show how it can make your life easier. There is nothing quite like seeing home automation in action.

Our installers earn international acclaim for work with local smart home

Our Electronics Integration team has earned international acclaim for integrating a local smart home. CEDIA, the leading global authority in the home technology industry, named Bekins a finalist for Best Integrated Home. CEDIA will announce the winner during their awards show in September.

Classic Stereo uses Bekins for installation and integration. Bekins is the only company in the state of Michigan to be listed as a Home Technology Professional Award finalist this year. This marks the 14th time CEDIA has recognized our Electronics Integration team for their work.


local smart home

Our team designed and installed full-home control for a three-floor house with an attached barn along the dunes of Lake Michigan. Full-home control here meant:

  • whole-home audio
  • robust WiFi and cellular network services
  • automated shades
  • total-coverage RF remote controls in every room
  • automated lighting control
  • televisions
  • touchpads
  • keypads


When you have three floors and an attached barn, automated lighting control provides tremendous convenience. Turn all of your lights on or off with one touch. You can also set scenes to accommodate your needs.

For a home that has no protection from the sun, automated shades help control the temperature. In addition, they help protect your home’s carpet and furniture from sun damage.


Classic Stereo Showroom Grand Rapids

LiteTouch Repair – A simple switch to Lutron

Transitioning from LiteTouch to Lutron with Classic Stereo and Bekins


At Classic Stereo and Bekins, we provide our customers with solutions, including people who are left without support from LiteTouch. We recently helped a West Michigan home easily transition to Lutron.

Savant bought LiteTouch in 2012, then stopped selling all products related to hardwired lighting. That means no more support for homeowners who use it.

That is why our technicians recently visited a West Michigan home built in the mid 1990s. Several of their keypads stopped working.

Our technicians provided solutions with the help of Lutron. They did not need to open up any walls, instead our technicians used the wiring already in the home.

Lutron provides keypads, processors and dimi modules specifically designed to upgrade LiteTouch homes.

In conclusion, the homeowners loved the system repair. They upgraded their 20-year old home lighting control system to include more functions plus the option to control it from an iPad.


Test examples of lighting control and many of the other features Lutron provides by visiting our showroom. Our Electronics Professionals provide solutions to customers every day.

Chief TV mounts provide clean look to West Olive home

Chief TV mounts in West Olive

Using Bekins and Classic Stereo for electronics from the very start of a home building process allows you the chance to show a clean and customized look. Thoughtfully designed and executed by the visionaries at Mike Schaap Builders and Benchmark Design Studio, a new home in West Olive uses Chief TV mounts and other features installed by Bekins to hide wires from view.


This home features both static TV mounts and mounts with swing arms.

The Chief swing arm mount keeps a low profile, collapsing to fewer than two inches out from the wall. However, it also offers homeowners flexible viewing. It can extend up to 25 inches and effortlessly tilt up to 15 degrees to achieve optimal viewing angles.

With planning from our team, the mount can help you hide wires and avoid using a TV stand. Yet, this home in West Olive at times still uses an entertainment center underneath the TV.

Lakeshore HBA Logo

You can see this home, 15330 Fillmore Street in West Olive, during this spring’s Parade of Homes.sponsored by the Lakeshore Home Builders Association. The event runs from June 7-16. Homes are open Thursdays and Fridays 6-9pm plus Wednesday and Saturdays 1-6pm. Homes are closed Monday, Tuesday and Sunday.

Pay $15 for tickets at the home. Pay $12.50 if you purchase in advance at the Lakeshore Home Builders Association office, on their website or their app. In addition, you can pay $12.50 at participating Lake Michigan Credit Union branches.

Chief TV mounts in West Olive
Chief TV mounts in West Olive
Chief TV mounts in West Olive


Outdoor TV Blog showroom photo HDR TV

Breaking Ground On Expansion

Growing Buisness - Expansion in Coopersville


If you drive by Coopersville along the I-96 expressway, you will see construction vehicles at the Bekins Service Center and Warehouse on O’Malley Drive. Bekins, which also owns Classic Stereo, has broken ground on a new addition which will nearly double the warehouse and office space, creating space for more jobs at our growing business.

The locally-owned, internationally-acclaimed appliance and electronics company in West Michigan has already outgrown the three-year-old building in Coopersville. Classic Stereo receives its products at the Service Center and it also houses our electronics integration staff.

Bekins President, Scott Bekins, opened the Coopersville Service Center and Warehouse in 2015 to accommodate the company’s growth at the time. With state-of-the-art, interactive showrooms in Grand Haven and Grand Rapids, he planned for the warehouse and office space in Coopersville to accommodate at least 10 more years of company growth. However, Bekins has grown faster than even he expected.

Bekins has nearly tripled its staff since 2010. When the additional 30,000 square feet of warehouse and office space is complete, it will give us the space to double our staff.

Growing Business - Expansion In Coopersville


The addition includes changes to make operation even more efficient, which enables us to deliver the best service while keeping costs competitive.

Added space will also help Bekins continue to be one of the greenest appliance dealers in the nation. We recycle more than 90 percent of all waste in their facility, which includes:

  • old appliances
  • cardboard
  • plastic
  • styrofoam
  • banding
  • and much more…

The recycling efforts saved more than 1,286 trees, 7,567 gallons of oil and 280 cubic yards of landfill space in just the last three years.

companies that give back recycling photo 1
companies that give back recycling photo 2


The addition will help Bekins serve more of the top-notch products and services that have earned 20 national and international honors during its 43 years of serving West Michigan.

“We always have been and always will be a service company that happens to sell products,” Bekins said. “People can buy what we sell elsewhere, but you can’t get our service anywhere else. That’s why we continue to grow – better service, same price. We can only do that by being smarter and more efficient. The operations center in Coopersville and our amazing people allow us to do just that.”

Leaders in custom electronics

Custom Electronics Leaders - Classic Stereo and Bekins

CE Pro ranked the top 100 custom electronics integrators in the United States. Bekins, which also owns Classic Stereo, ranked 46th in the nation. The locally-owned appliance and electronics company was also the highest-ranked business with headquarters in Michigan.

another honor for our custom electronics team

It’s another great honor for our custom electronics integration team. Our installers have earned international acclaim for designing, installing and integrating award-winning:

  • Home Theaters
  • Media Rooms
  • Hidden Installation
  • And more
Custom Electronics

Our state-of-the-art, interactive showroom in Grand Rapids allows customers to try out the best TVs, speakers, home theater, electronic shades, lighting control systems and more.

Bekins has the most CEDIA-Certified Professionals in the state. Our local CEDIA-Certified Designers, Technicians and Networking Specialists work from the Bekins Service Center and Warehouse in Coopersville, but service all of West Michigan.

Our staff not only sells, installs and integrates electronics; they also offer local support after the installation.

more about our custom electronics

Classic Stereo System Fix

STEREO SYSTEM REPAIR: The case of the missing electronics

Stereo system repair

At Classic Stereo, we fix a lot of audio and video systems around West Michigan. Electronics Professional Bill Price recently visited a home with new owners who were looking for stereo system repair services. When the the people who built the home moved out, they left their video projector and screen along with in-ceiling speakers. However, they took all of the other electronics with them.

The new homeowners went to a big-box store to buy a receiver, a subwoofer and a center-channel speaker. They still used the in-ceiling speakers to create a surround-sound system and a second zone of audio. The purchases enabled some of their system to work but not all of it.

When the homeowners called our Electronics Professional a couple of years later, he visited the home and got the system to work again.  He also showed them other features they did not even know they could use.

Challenging Industry Trends


Here’s what you miss by going to a big box store: service! Not only the exceptional customer service that Bill offered these homeowners but also service after the sale. When you work with Classic Stereo, you get the internationally-acclaimed Bekins electronics integration team as well. The largest, most experienced team of integrators can not only install equipment, they can help you keep it running smoothly.

Classic Stereo System Fix


Are you settling for less than the best from your video, audio, lighting, shades and more? Visit our showroom to find out what our experts can do for you.

TV Wall Mounts Help Shelbyville Home Keep Clean Look

TV Wall Mounts Blog Feature Image

With TVs and an audio system bought at Classic Stereo and installed by the internationally-acclaimed Bekins electronic integration team, this home in Shelbyville shows a clean look to your home’s electronics. TV wall mounts and other mounts help eliminate any cord clutter eyesores.

TV Wall Mounts Help Avoid Cord Clutter

You have probably seen it. The TV mounted on a wall with no outlet behind it, so you also see the cord running below it to reach the plug.

You may have also seen the big entertainment system with a pile of wires stacked behind it.

When you work with Classic Stereo, we help you form a plan to avoid those eyesores and safety hazards.

TV wall mounts - cord clutter
This is certainly not the worst case of cord clutter, but also not what you want to see either.

This home in Shelbyville features Sonos Soundbars mounted to Samsung and Sony televisions. The homeowners planned ahead with the mounting so the electrical outlets were placed higher on the wall and the cable cords were run next to them.

So when you see the TV’s around the home, you do not see:

  • a bulky entertainment center
  • any boxes
  • any DVDs, CDs, Blu-Rays
  • or any out of place cords
TV wall mounts
Speakers mounted
tv wall mounts


When it comes to mounting or even hiding your television, we have numerous options.

Visit our showroom just to see a few, and talk with our experts how to make sure your electronics do not clutter your home.

Classic Stereo Showroom